Author: M Mykonos Villas

Among the countless tourism medals Mykonos has earned since the 1950s, the island has also become one of the top Instagram-worthy destinations in the world. And that hardly needs explanation—deep blue sea and skies, famous landmarks, explosive nightlife, and the celebrities that flood its alleys and beaches every summer are more than enough for picture-perfect content shared across the social media platforms.

To be honest, what we usually see posted is the classic: photos in front of the iconic windmills, their wings spinning with the help of the strong Cycladic “meltemia” (northern winds); videos of the narrow alleys in the world-famous Little Venice neighborhood, right in front of legendary bars frequented by Hollywood stars and athletes; snapshots at the old port with the island’s famous pelican—though not the legendary Petros, but one of his anonymous successors, still strolling around restaurant tables in search of a piece of fish or some bread; and of course, videos from iconic beaches like Panormos, Elia, or Psarrou, with their luxurious sunbeds and emblematic beach bars where the party never ends.

That’s the typical “don’t-miss list” of Mykonos. But it’s not all.

Every corner of the island hides magical, Instagram-worthy scenery—like the historical Armenistis Lighthouse, one of the most impressive and romantic spots on the island. Or Ano Mera, Mykonos’ main village, with its charming bakeries and cafés, and local wineries where you can taste the region’s wine, ouzo, and tsipouro. From there, it’s worth visiting the large Byzantine monasteries—and later, when you return to Mykonos Town (Chora), get lost in its quieter alleys to capture the magic of the small, white-washed houses and some really unique beauties, like the miniature churches built into their basements.

Or hop on a boat to the neighboring sacred island of Delos, and take extraordinary selfies next to its rare archaeological treasures that can only be found here. There, you’ll also stand in awe watching the breathtaking sunset that’s rightly considered one of the most beautiful in the Aegean Sea. For the more adventurous, rent a sailing yacht or motorboat to discover Mykonos’ most secluded beaches—and bring your underwater camera to capture the magical colors of the deep as you snorkel.

So, next time you plan your trip to Mykonos, along with your tickets and packing list, create also a list of lesser-known, “Instagrammable” spots that will not only help you create some of your best memories, but will also impress your followers and make them fall in love with this one-of-a-kind destination.

Remember FOMO?

The Fear Of Missing Out was one of the strongest travel trends of the 2000s, with endless lists of 5, 10, 20, 50, or even 100 places to visit, sights to see and things to do before you die, being the absolute must for any self-respecting voyager. Exploring wildlife, climbing dangerous cliffs, skydiving in the desert or fishing for white sharks in the Pacific were all good enough reasons to board a plane and cross an ocean. With a lot of excitement along the way and new friends easily made across continents, traveling was more of an open invitation to a world of high adrenaline.

But things have changed.

According to the most prestigious global tourist reviews, by replacing the “F” with a “J”, you get to know the new travel trend: JOMO—the Joy Of Missing Out. JOMO erases any previous desires for non-stop, breathless daily visits to crowded destinations out of fear of missing out on the fun. It’s a softer, slower way of traveling that, instead of focusing on a thousand things to see and do at every trip, prioritizes the need to feel the place, discover its hidden beauties, immerse yourself in its magic and enjoy the bliss of sharing it with your loved ones.

Soft, slow travel is part of a wider wellness trend that comes as an antidote to our restless, stressful, high adrenaline lives. A global survey by Ipsos found that 62% of people reported the impacts of stress on their daily lives, while in the UK, nearly 80% said mental and physical health were equally important. According to Expedia’s Unpack ’25 travel trends report, 62% of travelers felt that slow-travel-style trips reduced stress and anxiety, and nearly half said they helped them reconnect better with loved ones. The Hilton Trends Report states that “more than one in five travelers plan to get away for self-discovery or mental health when travelling for leisure. They are leaning into ‘soft travel’, or travel that encourages simplicity or spontaneity”.

And what better place to JOMO than Mykonos?

Despite its fame as one of themost vibrant and energetic islands of the Aegean, Mykonos has an unparalleled aura that empowers all sorts of inner healing and meditative practices. Some say it’s the spirit of the ancient mythology gods that gives the island its almost supernatural, divine vibe—making people want to dance barefoot on its golden sand beaches. Others believe it’s the revitalizing northern breeze, sharpening the freshness of the air and the wellness of the soul. With countless ways to relax in Mykonos—from luxury resort spas to boutique beauty salons tucked into the heart of the Town—there’s no shortage of tranquility!

So go ahead—book your stay with M Mykonos Villas, pack your bags, and start JOMOing!