Remember FOMO?
The Fear Of Missing Out was one of the strongest travel trends of the 2000s, with endless lists of 5, 10, 20, 50, or even 100 places to visit, sights to see and things to do before you die, being the absolute must for any self-respecting voyager. Exploring wildlife, climbing dangerous cliffs, skydiving in the desert or fishing for white sharks in the Pacific were all good enough reasons to board a plane and cross an ocean. With a lot of excitement along the way and new friends easily made across continents, traveling was more of an open invitation to a world of high adrenaline.
But things have changed.
According to the most prestigious global tourist reviews, by replacing the “F” with a “J”, you get to know the new travel trend: JOMO—the Joy Of Missing Out. JOMO erases any previous desires for non-stop, breathless daily visits to crowded destinations out of fear of missing out on the fun. It’s a softer, slower way of traveling that, instead of focusing on a thousand things to see and do at every trip, prioritizes the need to feel the place, discover its hidden beauties, immerse yourself in its magic and enjoy the bliss of sharing it with your loved ones.
Soft, slow travel is part of a wider wellness trend that comes as an antidote to our restless, stressful, high adrenaline lives. A global survey by Ipsos found that 62% of people reported the impacts of stress on their daily lives, while in the UK, nearly 80% said mental and physical health were equally important. According to Expedia’s Unpack ’25 travel trends report, 62% of travelers felt that slow-travel-style trips reduced stress and anxiety, and nearly half said they helped them reconnect better with loved ones. The Hilton Trends Report states that “more than one in five travelers plan to get away for self-discovery or mental health when travelling for leisure. They are leaning into ‘soft travel’, or travel that encourages simplicity or spontaneity”.
And what better place to JOMO than Mykonos?
Despite its fame as one of themost vibrant and energetic islands of the Aegean, Mykonos has an unparalleled aura that empowers all sorts of inner healing and meditative practices. Some say it’s the spirit of the ancient mythology gods that gives the island its almost supernatural, divine vibe—making people want to dance barefoot on its golden sand beaches. Others believe it’s the revitalizing northern breeze, sharpening the freshness of the air and the wellness of the soul. With countless ways to relax in Mykonos—from luxury resort spas to boutique beauty salons tucked into the heart of the Town—there’s no shortage of tranquility!
So go ahead—book your stay with M Mykonos Villas, pack your bags, and start JOMOing!